He's+Just+not+that+into+you,+Gen+Y

**Student number**: N7531079 **Tutor:** Colleen Niland
 * Meg Jacks**

= __**//Topic://**__ =
 * //The impact of ICT's on Generation Y. How have they been affected? In what way does this make their experience of the social world different to that of Generation X? How has this effected their health? //**

=**//__Cultural Artefact: __//**= //**"**I had this guy leave me a voicemail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and now you just have to go around checking all these different portals just to get rejected by seven different technologies.// //It's exhausting"//



media type="youtube" key="FFsXa7xi9Ko" height="315" width="560"

__ANALYSIS OF ARTEFACT:__
This clip depicts a young woman (Drew Barrymore) who demonstrates emotions such as frustration, stress and confusion in regards to waiting for a response from a male. These emotions are displayed as she is having to check various forms of communication technology just to see whether he has responded. An important aspect in this clip was when she states, "I miss the days when I had one phone number and one answering machine as going through various technologies is exhausting". Drew Barrymore plays a young women in her mid 20's who makes it obvious that the amount of different forms of communication technology has increased dramatically compared to what it use to be. She demonstrates through her emotions and tone of voice that this is not a good thing when you are having to wait for a man to respond to you, just to find out whether he is interested or not.

__PUBLIC HEALTH ISSUE:__
This artefact represents the impact that information communication and technology has had on a lady in her mid 20's and overall generation Y today. It proves to society or the audience of the film that there is too many forms of communication. This is clearly having overall effects on her mental health in numerous way. This is visible through her appearance and tone of voice as she appears exhausted. Also through her facial expressions displaying many emotions, showing signs of stress, confusion and frustration. It is obvious through this clip the amount of communication technology used in generation Y today is unhealthy causing various signs of mental health.

__LITERATURE REVIEW:__
Over the years generations experience different events such as wars, popular culture, politics and the introduction to technology (Meier, 2010). These aspects have all impacted on defining and shaping generations in various ways caused by reflections of events happening around them. Generation Y has been influenced by various forms of information and communication technology, also referred to as ICTs. Forms of communication technology such as; email, home phones and answering machines, instant messaging and mobile phones are all having huge impacts on generation y's general health. As a result, these in turn influence generation Y's attitudes, decisions and preferences. According to Lower (2008), the vast majority of generation Y has grown up with access to some form of communication technology. Many of generation Y today, with the increase in ways of communicating to people, now has access to more than one form of technology. Simons (2010) states, that 'generation Y are the most educated and technologically literate generation in history'. One important aspect about generation Y is they are the first generation to have grown up with the internet. Communication such as social networking sites, emails and skype are popular among generation Y.

The Australian Bureau of Statistics (2009), states between the years of 2008 and 2009, 72% of Australian households had home internet access. As a result, social networking sites such as Facebook and Twitter have played an important role on the impact of generation Y. According to Lower (2008), relationships and networks are at the core of society. They are used as a way of communication, where majority are not done face to face. According to the Australian Bureau of Statistics (2009), 96% of people aged 18 and over reported having contact with family and friends in the previous week either via social network sites, telephone or email.The use of computers, internet and mobile phones have become mainstream into today's society as they provide an easy way to communicate without having to communicate in person. Research by Lower (2008) has shown that a large percentage of individuals, particularly young adults, utilize these technologies. However, Due to the internet exploding into a powerful new social institution in the 1990s, various health issues were brought about.

In society today Generation Y depends on all forms of communication technology and therefore, the perceived redundancy of face-to-face communication is having an overall negative impact on the social health. Katz and Sugiyama (2006), provide evidence regarding the social impacts of Information and communication technology on generation Y and how it is effecting the mental health of this generation. Accoridng to Wilson (2000), technology is embedded into everything Generation Y's do. The particular issue of the increase use of information and communication technology has caused various health issues. According to Cotten (2008), indicators such as stress, loneliness, social support, self esteem, psychological distress and depression are all impacted by technology. Due to students and young adults using various forms of technologies at a very high level, evidence has shown the increase in social health issues over a period of time. Cotten (2008) states, that technology does not directly impact on the well being of a person, but rather the impacts are mediated through other psychosocial aspects of individuals such as their self concept.

In the past decade the percentage of young adults using information and communication has increased dramatically. Cotten (2008), provides research on how the excessive use of the internet may cause internet addiction as it is relied on to be permanently there. Cyber bullying has also risen due to the excessive increase in the amount of communication each Generation Y member has access to. This is the case for many other forms of communication technology which is effecting the mental and physical health of this generation.

Generation Y has been impacted by information and communication technology in various ways, which has been viewed through research from various peer reviewed journal articles. Various authors have used methodologies such surveys and studies to determine factual evidence regarding the increase in technology and the overall public health impacts. Each year the amount of social networking members and the usage of email and mobile phones bills increase which is impacting on the overall well-being of a person.

__CULTURAL AND SOCIAL ANALYSIS:__
"Generation Y have been reported to have more money to spend than any other segment that compromises the teen group"(Rugimbana, 2007). Due to the increase in spendings by generation Y this has resulted in an increase in purchases of various forms of technology per person. Information and communication technology is continuing to rise and this is impacting on the overall lifestyle of Generation Y. The various forms of technology such as mobile phones, social networking sites and the usage of the internet has become a permanent part of generation Y's lives which continues to bring various health issues along with it. It has become clear through the increase in the amount of communication technology the overall repercussions it has had on mental and physical health such as internet addiction and cyber bullying. Various methods have attempted to be implemented to address these particular issues. However, due to various forms of communication often being unsupervised it becomes difficult to enforce methods. Technology has led to a new form of bullying in the 21st century called cyber bullying. According to Kraft (2009), cyber bullying most often occurs outside of school hours using home computers. Due to it not being in school time teachers often do not take action as it is not in their time. As technology allows temporary email accounts and prepaid mobile phones this allows cyber bullies to continue to remain anonymous. The increase from 2000 to 2005 of cyber bullying and the cases appearing in courts displays how school are not well equipped to deal with cyber bullying issues (Kraft, 2009). This is the same case for the issue of internet addiction. Educating parents would be one method to prevent cyber bullying and reduce the amount of time spent on the internet and mobile phones. According to Kraft (2009) the parents who know particular actions they can take will be better equipped to help their child cope with these various issues resulting from communication technology. As the amount of diverse communication technology increases, so will the amount of cyber incidence and mental health issues. Numerous more beneficial methods need to be created and undertaken to decrease the amount of people developing internet addictions and being subsided to cyber bullying. New forms of communication technologies should not be having a negative impact on public health.

__ANALYSIS OF ARTEFACT/ LEARNING REFLECTIONS:__
My specific artefact is symbolic as it represents what numerous people experience when they are desperately waiting to hear a response back from someone. In this case it is waiting to hear back from a male, however other important situations such as a job interview or a sick relative all relate to this particular issue. The amount of forms of communication technology has increased dramatically over the past decade. Having to check your mobile phone for a text message or a phone call, an email reply, a Facebook notification or a home answering machine, how does that not make people exhausted? Generation Y in society today are becoming obsessed with communication technology due to the amount of various ways you can communicate to friends and family across the world, it is phenomenal.

__LINKS__:
[]
 * //IMAGE-//**

[]
 * //YOUTUBE VIDEO-//**

REFERENCE LIST:
===Australian Bureau of Statistics. (2009). Household Use of Information Technoloy, Australia, 2008-09. Retrieved from ===

http://www.abs.gov.au/ausstats/abs@.nsf/mf/8146
===Cotten, S. (2008). Students' technology use and the impacts on well-being. Academic search elite. Issue 124, 55-70. DOI: 10.1002/ss.295 === ===Kraft, E. (2009). Effectiveness of cyber bullying prevention strategies: A study on students perspectives. International journal of cyber criminology. Issue 3 (2) pg. 513- 535. ===

[]
===Lower, J (2008), Brace yourself: Here comes generation Y, academic search elite vol 28 (5) pg 80-85 === ===http://web.ebscohost.com.ezp01.library.qut.edu.au/ehost/detail?vid=11&hid=126&sid=ba745681-c7cf-41d0-95f0-db2d8a58b0fb%40sessionmgr111&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=afh&AN=34590025 === ===Meier, J., Crocker, M. (2010), Generation Y in the workforce: Managerial Challenges. Journal of International managerial studies. vol 6 (1) pg 68-78. ===

@http://gateway.library.qut.edu.au/login?url=http://search.proquest.com.ezp01.library.qut.edu.au/docview/867266349?accountid=13380
===Simons, N. (2010). Leveraging generation work styles to meet business objectives vol 44 (1). 28-33. academic search elite. === ===http://web.ebscohost.com.ezp01.library.qut.edu.au/ehost/detail?vid=13&hid=126&sid=ba745681-c7cf-41d0-95f0-db2d8a58b0fb%40sessionmgr111&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=afh&AN=4788071 3 ===

=__REFLECTIONS__=

[] [|megsy_jacks]  Yesterday 7:54 am
 * CUPCAKE OR CRICKET**

This issue is something I strongly feel for and you have done a great job choosing and analysing your artefact! Isn't it disappointing to see how people who have authority are attempting to change the current legislation in meeting gender equality in sport but still nothing has really changed!! **__IF YOU LET ME PLAY SPORTS, ILL LEARN WHAT IT MEANS TO BE STRONG__** <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">[] <span style="font-family: 'Times New Roman',Times,serif; font-size: 16px; line-height: 23px;">[|megsy_jacks] <span class="smgrey" style="color: #666666; font-family: 'Times New Roman',Times,serif; font-size: 16px; line-height: 23px;">just now <span style="font-family: 'Times New Roman',Times,serif; font-size: 120%;">Great Work! I would also like to mention what a great title you have, very original! I agree strongly with this topic of women playing sports and you made it a very interesting read. The artefact you chose was also good and you backed up your work with good references! The research you used i agree with and found how only 1/4 women do the required amount! That is shocking!!!