Gen+Y+-+Facing+The+Music

Karli Shaw n6382355 Tutor: Katie Page Tutorial: Friday 9-10am

//How healthy is Generation Y? Outline the changes in health-related behaviours between Gen X and Y using ABS and AIHW statistics to make this analysis. Propose a few sociological reasons for these changes.//



This is a photograph taken from a typical Big Day Out scene in Sydney courtesy of news.com.au. This image was published alongside an article outlining the worsening behaviour at music festivals, which debatably, is largely attributed to the younger Generation Y. The Big Day Out is one of Australia’s most popular music festivals within the entertainment sector, attracting thousands of young people each year (Stephenson, 2011). This image depicts a lone, young woman slumped over, wearing fashionable clothing that is usually popular with the younger generation. Her hair is matted, covering her face and strewn litter surrounds her.

The Public Health Issue
This artefact represents Generation Y and is symbolic of the cultural forces that shape the public health issues existing within this cohort. The purpose of this paper is to focus on the significant changes in health-related behaviours between Generation X and Yers. Furthermore, deconstructing the current trends of recreational drug use, alcohol consumption, and the safety at music festivals. These generational changes will then be explored and critically analysed, alongside suggestions of possible sociological reasons for these changes.

Literature Review
In a world where technology is advancing, social values are changing and career paths are continuously shifting, generations can no longer be specifically defined biologically but sociologically, due to these rapid changes (McCrindle & Wolfinger, 2009). Generation is a concept that is essentially influenced by specific historical and cultural circumstances, accompanied by public labels, expectations and delegations (Biggs, 2007).

Within this context, Generation Y, also known as the Millennials or the Net Generation; born between 1982 and 2004 (7-29 years of age), are unique in their love for technology, social networking, innovation, collaboration and experimentation (Emeagwali, 2011). According to Colman & Colman (2006) a large majority of Generation Y counterparts aspire to run their own business with the intent of ‘having it all, now’, insinuating that anything less than being a millionaire is simply not good enough.

Strauss and Howe claim social change has resulted from Generation Yers responding to the failings of Gen Xers, representing a sharp break from their Generation X counterparts in order to progress and succeed within society (Huntley, 2006). Coupled with emergent technology and an inherent drive for freedom, choices and diversity, Generation Y could be deemed unstoppable.

Recent research conducted by AIHW (2010) through the 2010 National Drug Strategy Household Survey, revealed prominent lifestyle changes that are occurring between Gen Xer’s and Gen Y’s. The study concluded that patterns of tobacco smoking have experienced a downward trend since 1993, particularly in the Generation Y 20-30 year age group from 29.1% - 18.1% in 2010. The consumption of alcohol has also fallen (77.9 – 80.5%). Comparatively, the proportion of young people drinking at risky levels remains relatively stable since 2007 at 20.3% and 20.1% in 2010. Statistics from the survey also suggest trends of illicit drug use; specifically cocaine, cannabis and ecstasy, are on the rise. These findings infer that the culture of the younger generation readily participates in unhealthy, risky behaviours of illicit drug use and binge drinking within social contexts.

Despite substantial efforts made by the Australian Government in their graphic advertising campaigns promoting the abstinence of drugs and alcohol, the number of young people experimenting with these harmful drugs remains extensive. In 2010, 24.3% of recent illicit drug users 14 years and older, stated most of their friend’s currently used drugs, however a mere 6.6% recounted for none of their friends using drugs, and only 2.9% abstained from drug use when most of their friends used drugs (AIHW, 2010). Such evidence reiterates the immense peer pressure existing within Generation Y, encouraging us to consider the confounding health issues that could stem from such findings.

This pressure to conform has contributed to serious mental health issues which effect Generation Y. Prevalence data from AIHW (2011) confirms that mental heath problems and disorders account for the highest burden of disease among young people at 26%. That is, a rate of one in four young persons currently suffering from this debilitating public health issue. Of these, the most commonly recorded mental health disorders were anxiety disorders (15%), and substance abuse disorders (13%) (AIHW, 2010).

Huntley (2006) goes further, by suggesting a distinct contrast can be seen between Generation X and Y. The extreme desire to be accepted and feel a sense of belonging is especially important for Gen Y; conversely, rebellion remains at the heart of Generation X culture. This suggests that the public health issues and lifestyle behaviours encapsulating Generation Y are an erroneous reflection of the pressures to conform with the youth culture, rather than as a means of mutiny.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">For generation Y drug use extends to the emergent entertainment sector, where the greatest area of growth and revenue raising can be attributed to music festivals leading at 82.6% (Live Performance Australia, 2011). With thousands of young Generation Y’s attending these music festivals at least once a year, ticketing company Moshtix found three-quarters of those surveyed recalled that their festival experience had worsened over the years (Stephenson, 2011). Although to some extent stereotypical, most attributed the escalating violence, alcohol and substance abuse to the younger generation who cared more about being seen than listening to the actual music.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Taking an alternative approach, Tooker (2006) argued that Mellennials are the most prepared generation, feeling optimistic about the future and are natural multi-taskers. Tooker goes further, suggesting Generation Y is also the MTV generation, however they are to some extent less profane than current music celebrities, many of which have been designed by Gen Xers. ‘Breaking the rules’ is even justified in the article by insinuating every generation of teenagers experiments with pushing the limits.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">His methodology raises some valid points, however Tooker’s article lacks strong research and fails to address the sometimes, dangerous recreational activities Generation Y participate in, compared to previous generations.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Cultural and Social Analysis
<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Early research conducted by Austen (2008), attempts to deconstruct the current lifestyle behaviours of Generation Y and apply them to Beck’s theory of the predominant risk-taking society. The paper defined the concept of risk as a systematic way of dealing with, or gaining control over perceived hazards and insecurities. A school-based sample uncovered the greatest sources of risk-taking predominantly emerging within areas of sport, health, and stunts/play, respectively. The engagement in such behaviour produced outcomes of risk-taking in the form of alcohol and substance abuse, tobacco use, and sex. However, it should be noted, obvious limitations exist within Austen’s social construction of the ‘risk society’ methodology. Beck’s theory places greater importance on the objective risk, whereas the social construction of risk-taking should remain central to the public health issue to enhance understanding and devise alternative approaches.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Comparatively, sociological theory, as discussed by Biggs (2007) presents a suitable foundation for critical analysis of the contemporary public health issues surrounding Generation Y. Sociologist Karl Mannheim attempted to understand social change by examining the structural relations that exist within society and the emergence of new generational styles. He postulated that generational changes arose as a result of revolution, whereby certain social experiences shape people in their stage of adolescence.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Mannheim went beyond the ideology of simply belonging to a particular age cohort. Instead he suggested generational identity came as a result of adaptation and reinventing oneself within the changing community. His suggestions concluded that the emergence of ‘generational unity’ requires shared meaning, values and interpretations of the past (Lenz, 2011). However, generational conflict can arise when two generations experience the same societal events differently, particularly the differing processes of responding to such events (Stone-Johnson, 2011).

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Potential social problems related to generations, require policies and resources to be readdressed in order to balance uncertainty and conflict of priorities (Biggs, 2007). Perhaps the most prominent intergenerational social problems result from realistic conflict of generational power brought about by the overwhelming sense of competition for limited resources. For instance, the immense pressure to succeed and meet increasing demands within the competitive domains of career pathways and university, is experienced frequently by Generation Y (Emeagwali, 2011). Issues of intergenerational power also surface within the realms of social renewal. With the emergence of Generation Y and given the ageing population of Generation X, the dominance of public discourses is constantly under scrutiny from varying perspectives between the two generations (Biggs, 2007).

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">By examining the different social and cultural experiences of Generation X and Y it furthers our understanding of past changes and ultimately, how they shape the Australian society (ABS, 2006). Mannheim postulated that generational change is inherent within society, therefore by recognising and respecting intergenerational differences greater progress can be made within the public heath sector (Stone-Johnson, 2011).

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Analysis of Artefact and Reflection
<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">For me, this image unequivocally represents the cultural lifestyle Generation Y adheres to in today’s society. Every aspect, from person’s clothing and body stature, to the metal beams, and strewn litter, represent the younger generation and the cultural normality’s, which consume them. The behaviour young people display at music festivals is fast becoming an acceptable way of life, no matter the undesirable health consequences. Of course there will be an abundance of young people who will not recognise themselves in this façade of Generation Y, however social change is inevitable and research confirms a cultural shift is occurring.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">This study explores the public health issues surrounding Generation Y and possible sociological reasons behind these matters. The research indicates that Generation Y is under immense pressure to be accepted by society and achieve both financial and personal successes throughout their lifespan (Huntley, 2006). These stressors can often lead to poor lifestyle choices being made from binge drinking to illicit drug use (AIHW, 2010). It is our job, not just as budding health professionals, but also as Australian citizens, to devise appropriate methods in approaching these areas of concern for Generation Y and fellow generations in the hope of bridging the health gaps which exist today.

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Generation Y and the normalisation of illicit drug use
What a great artefact! I watched this movie not long ago and could not help but think about how wrong it was to advocate illicit drug use for intellectual gain. Particularly when the main character is seen still using the drug at the closing of the movie! You also wrote a good argument about the normalisation of drug use within Generation Y, which I think remains at the root of the public health issue. As you suggested, there is not enough coverage invested in Government initiatives such as the National Drug Strategy. This raises a very important point, particularly for future health professionals who will need to take these points into consideration as they plan for strategies to eradicate these health inequities. well done! ||
 * || [|n6382355] 4 minutes ago

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Athlete or Sex Symbol?
What an awesome wiki! It is a shame that even in this day and age there is still such a great divide that exists between women and men in sport. Particularly, when women have to go to extreme lengths of objectifying themselves to be noticed by the public and mass media. I really liked your point about how female participation decreases greatly with age. Specifically, during the stage of adolescence. I guess the greatest question is, how do we eliminate these gender inequities and get female teenagers back out on the sporting field? As future health professionals, this will undoubtedly be one of our greatest challenges to overcome. Well done you! ||
 * || [|n6382355] just now

<span style="display: block; font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%; text-align: center;">References <span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Austen, L. (2009). The Social Construction of Risk by Young People. //Health, Risk & Society,// 11(5), 451-470. doi: 10.1080/13698570903183871

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Australian Bureau of Statistics. (2006). //A Picture of the Nation: The Statistician’s Report on the 2006 Census, 2006.// Retrieved from: http://www.abs.gov.au/ausstats/abs@.nsf/mf/2070.0

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Australian Institute of Health and Welfare. (2010). //Australia’s Health 2010: Canberra (AIHW)//. Retrieved from http://www.aihw.gov.au/publication-detail/?id=6442468376

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Australian Institute of Health and Welfare. (2011). //2010 National Drug Strategy Household Survey report: Canberra (AIHW)//. Retrieved from http://www.aihw.gov.au/publication-detail/?id=32212254712

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Biggs, S. (2007). Thinking about Generations: Conceptual Positions and Policy Implications. //Journal of Social Issues,// 63(4), 695-711. doi: 10.1111/j.1540-4560.2007.00531.x

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Colman, R., & Colman, A. (2006). Culture & Subcultures. Youth Studies Australia, 25(1), 4. Retrieved from http://web.ebscohost.com.ezp01.library.qut.edu.au/ehost/detail?vid=3&hid=119&sid=36721a41-ed05-4a9a-ac88-8da60511dfa0%40sessionmgr111&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=afh&AN=20372790

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Emeagwali, S. N. (2011). Millennials Leading the Charge for Change. //Techniques: Connecting Education & Careers,// 86(5), 22-26. [Online Submission]. Retrieved from ERIC database ( EJ925286)

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Huntley, R. (2006). The World According to Y [EBL version]. Retrieved from http://reader.eblib.com.au.ezp01.library.qut.edu.au/%28S%281kwuzbtzdgmvgz30ytqunfok%29%29/Reader.aspx?p=276033&o=96&u=ouaVEXw%2btD9GlhxbM8xpkQ%3d%3d&t=1320033969&h=9DA47674F543FBCC75E3645F62CA15654E87DC7C&s=5042196&ut=245&pg=1&r=img&c=-1&pat=n#

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Lenz, C. (2011). Genealogy and Archaeology: Analyzing Generational Positioning in Historical Narratives. //Journal of Comparative Family Studies,// 42(3), 319-327. Retrieved from http://web.ebscohost.com.ezp01.library.qut.edu.au/ehost/detail?vid=8&hid=125&sid=8028780d-396d-467c-9aaf-98035ac32fff%40sessionmgr104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=afh&AN=62655480

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Live Performance Australia (2011). //Ticket Attendance and Revenue Survey 2010//. Retrieved from http://www.liveperformance.com.au/default.aspx?s=newsdisplay&id=388

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">McCrindle, M., & Wolfinger, E. (2009). ABC of XYZ: Understanding the Global Generations [EBL version]. Retrieved from http://site.ebrary.com.ezp01.library.qut.edu.au/lib/qut/docDetail.action?docID=10370192

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Stephenson, A. (2011). Moshtix Industry Survey finds almost half think music festival experience getting worse. Retrieved from http://www.news.com.au/entertainment/music/moshtix-industry-survey-finds-almost-half-think-music-festival-experience-getting-worse/story-e6frfn09-1226133215423

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Stone-Johnson, C. (2011). Talkin’ bout my generation: Boomers, Xers, and educational change. //Journal of Educational Change,// 12(2), 221-239. doi: 10.1007/s10833-011-9160-3

<span style="font-family: 'Palatino Linotype','Book Antiqua',Palatino,serif; font-size: 120%;">Tooker, J (2006). The Next Greatest Generation? //Leadership for Student Activities,// 34(5), 19-21. Retrieved from http://gateway.library.qut.edu.au/login?url=http://search.proquest.com.ezp01.library.qut.edu.au/docview/234983406?accountid=13380