Gen+Y-red+-+Sort+of+Dunno+Nothin

Student Number: n8326860 Tutor: Abbey Hamilton Tutorial: Wednesday, 3:00-4:00 **Topic: ** How healthy is gen Y and the impact of communication technology “Gen Y is more than technically literate; it is continually wired, plugged in, and connected to digitally streaming information, entertainment, and contacts” (Eisner, 2005). Technology is rapidly being adapted into society and Generation Y is on the frontline - but at what risk? when does technological communication become a threat to our health? This is an alarming crisis and the need to address the issue is well overdue.

**Artefact: ** media type="youtube" key="SyMSC2zCPQo?version=3" height="360" width="640" align="center"

[] This humorous video depicts a conversation between two men, one from the Baby-boomers, the other Generation Y. The clip highlights changes in communication over the generations, and the impact technology has caused, especially on Generations Y. Gen Y has grown up in a society where technology has become a way of life and is constantly being updated for improved convenience (Jaffe, 2007; Bernhoff & Li, 2008; Weber, 2007). These advancements, however, have caused adverse effects on trends of communication, such as development of “text language,” allowing messages to be sent and received faster and simplified (Brisaboa, Farina, Navarro & Parama, 2007). The video aims to demonstrate what life would be like if Gen Y communicated in this way all the time – short brief answers, lacking in emotion.

**Public Health Issues: ** This artefact addresses a number of health issues associated with Generation Y, particularly, concerns of their increasing connection to technology as a means of communication. These advancing methods of communication, such as texting or online social sites, for example Facebook, have created opportunities for people to access information from around the globe, to a wider audience (Haynes, 2006). From 2003-2009 there has been a steady increase in internet usage of children (5-17) from 64% to 79% (Australian Bureau of Statistics, 2010). There has also been a noticeable increase in mobile phone ownership to 76% of 12-14 year olds (Australian Bureau of Statistics, 2010). With more people connecting, however, concerns have surfaced in regards to decreasing face-to-face communication, security risks, cyber bullying, mental health risks and increasing physical inactivity. All these have an adverse effect on public health which the video helps highlight.

**Literature Review: ** With technology forever advancing and being integrated into modern society, it is no wonder that Generation Y faces a technology crisis. It is often speculated that the start of the technological revolution took a quantum leap with the invention of the television and computers (1930’s) accelerating with internet, microchips and mobile phones in the last twenty years (Berger, 2006). This has coincided with Generation Y becoming their “evolution catalyst” – just as rock and roll music became the “evolution catalyst” for the Baby-boomer in the 1950’s and 1960’s (Haynes, 2006). The recent advances in technology have influenced business, education and communication; however, it has also had some adverse repercussions on Generation Y, in particular their health, in both physical and mental aspects.

The uses of texting or online social networks were adapted into modern society with the prime intention to improve communication to a larger cohort of people. One study, by Lenhart and Madden’s (2007), surveyed 1000 American adolescents, discovering that 55% of participants regularly participated in online social networking, primarily to maintain contact with friends and family. This great advantage, however, comes at a price, that is, deprivation of non-verbals. Non-verbal’s are an important aspect of interpreting messages through understanding the underlying emotions and intentions (Hazelwood & Shakespeare-Finch, 2011). A person unskilled in the use of non-verbals is less likely to portray empathy when communicating, due to this lack in face-to-face interaction (Hazelwood & Shakespeare-Finch, 2011). Such lack of non-verbals is evident in the artefact as if the Gen Y has “forgotten” how to communicate with emotion. With the loss of non-verbals, messages can often be misinterpreted, which is heightened through the use of “text speak” and shorthand words (Egan, 2010). A number of assumptions are also enhanced through the use of these communication devices, such as all messages sent are received, that the receiver understands the message sent, and, that honesty is maintained, and security not violated (Hazelwood & Shakespeare-Finch, 2011). Even mobiles, which were originally intended as phones are now more commonly associated as texting and multimedia devices, with teenagers now spending more time sending texts rather than talking on their mobiles, according to a survey of 234 teenagers (aged 12-19) conducted by “Nielsen Mobiles,” (Van der Aa, 2009) which discovered teenagers, on average, send or receive 2 899 texts per month, compared to only 191 phone calls. This style of text speak communication is highlighted in the artefact, depicting a possible scenario if this type of communication was continued and normalised amongst the community.
 * Decreases in face-to-face communication: **

Cyber bullying is becoming an increasing concern amongst teenagers. A number of studies collaborate with findings of one in three students will experience cyber bullying while 12-15% of students engage in cyber bullying (Li, 2006; Pathin & Hinduja, 2006; Nansel et al, 2001).and can lead to a number of mental disorders or even suicide (Li, 2006). Online social sites have also created a mentality of “one-up-manship,” as teenagers compete to produce more daring videos than their friends (Hole, 2011). A typical example of this is “planking” which has taken the lives of a number of teenagers (Hole, 2011).
 * Cyber bullying: **

Most online social sites contain some security setting, allowing users to restrict access to certain information. By limiting face-to-face communication, however, users are becoming dehumanised and are more likely to reveal personal information (Gao, Hu, Huang, Wang, &, Chen, 2011). For example, one study conducted by Gross and Acquisti, (2006) surveyed the students of Carnegie Mellon University and found that 90.8% of facebook user’s uploaded photos of themselves, 87.7% revealed their birthdays, 39.9% shared their phone number and 50.8% listed their current address (Gross & Acquisti,2006 ). This information can be easily traced and it’s no wonder newspapers are being flooded by headlines such as “Experts fear Facebook scam” (Colvin, 2009), “Hackers launch phishing attack on Facebook” (Finkle, 2009) and “Facebook probe password hackers” (Simmons, 2010). In 2009, it was calculated that approximately 841 000 children (5-14) owned a phones with access to internet (Australian Bureau of Statistics, 2010). Of these, 72 000 either had their phones hacked or security breached (Australian Bureau of Statistics, 2010). This is a prime issue of today’s society and highlights the importance of security and technology as a public health issue.  <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The high levels of technology use have created concerns over Generation Y’s mental health have become more prominent. Although interacting online to people, a lot of these activities are done in isolation in what a known as “techno-cocoons” (Wiles et al, 2008), disconnecting many Gen Y’s from society (Rothon et al, 2010). According to the 2007 National Survey of Mental Health and Wellbeing, of the 16million Australians surveyed, aged 16-85, 45% had experienced some degree of a mental disorder, with 20% experiencing symptoms 12 months prior to interview (Australian Bureau of Statistics, 2008). The prevalence of mental disorders was more prominent in younger Australians, (16-24 years) at 26%, compared to 6% of older Australians, aged 75-85 (Australian Bureau of Statistics, 2008).
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Security: **
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Mental Health concerns **

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">2. 12-MONTH MENTAL DISORDERS(a), **<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">by Age(b)

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The four most common disorders were also analysed, being; Post-traumatic stress disorder (6%), Social phobia (5%), Depression (4%) and harmful use of alcohol (3%) (Australian Bureau of Statistics, 2008). For Generation Y, these statistics were even higher, with indications that disorders such as Social phobia, due to the fact that Gen Y is no longer comfortable communicating face-to-face, it's unnatural to them (Commonwealth department of Health and Ageing, 2009). Mental health is a major issue of today’s Generation and urgency to tackle the issue is well overdue.

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">This increase in technology communication has been linked to the decrease in physical activity of Generation Y, and an increase in the prevalence of the overweight or obesity. In 2010, only 26% of Generation Y participated in physical activity and over 25% were ether overweight or obese (Australian Bureau of Statistics, 2011). This is quite alarming due to the health risks associated with physical inactivity, such as increase risk of diabetes, cardiovascular disease and high cholesterol (World Health Organisation, 2003). The increase in number of overweight or obese is becoming an increasing issue of public health, from 38% in 1989-90 to 53% in 2004-05 (Australian Bureau of Statistics, 2008). <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Physical Activity: **
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 16px;">1.1 Body mass index(a), Men **
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 16px;">1.2 Body Mass index(a), **<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 16px;">Women

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;"> <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Regardless of these concerning figures, however, it still appears that society is observing the issue through “rose-tinted glasses” with 20% of adults self reporting there health status as excellent, 35% as very good, 28% as good, 12% fair and 5% poor, in spite of their actual weight condition (Australian Bureau of Statistics, 2008). It is clear that these health risks are a high priority of public health, and the importance of an active lifestyle is essential for reducing the occurrence of these risks. It is therefore logical to state that increase online times equates to less physical activity and more build up of body fat (Esterban, 2009). With trends following this pattern it is obvious that actions need to be taken prevent this. Such campaigns, currently seen, are the “Swap it” campaign (Department Health and Ageing, 2011).

**<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Cultural and Social Analysis: ** <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">It is often quoted that in 1899, Charles H. Duells, announced that the Patents Office should be closed down because he believed “Everything that can be invented has been invented.” (Caruso, 2011). Although the accuracy and existence of this quote is sometimes debated (Goldfarb & Leonard, 2002; Caruso, 2011), the message behind it could not be more incorrect, especially with the fast advancing technology of today. There are a number of advantages to technology such as organising events, educational purposes and business; although with technology always advancing to create simpler, more efficient methods of communication, has Gen Y become dehumanised from lack of face-to-face communication? Technology continuously aims to simplify and improve efficiency, that is, the McDonaldisation of communication is upon the youth of today.

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The McDonaldisation of society was founded by George Ritzer, who adapted the ideas from Max Weber (Ritzer, 2008). Max Weber is a German sociologist of the late nineteenth, early twentieth century, who was concerned about why people followed authority figures (Ritzer, 2008). He was able to determine three reasons for this: Authority, Bureaucracy and Rationalisation (Ivan, 2010) Ritzer adapted this theory to try and better represent the situation, developing four aspects society: Efficiency, Predictability, Calculability and Control (Flusty, 2008). All these are clearly seen in communication technology today.

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Technology is becoming more efficient, through simplification of messages. Abbreviations are becoming more common allowing users to forward and access information from friends or colleges faster (Kamran, 2010). The predictability of technology communication is clearly evident, through a number of reasons. Firstly, phones tend to follow a similar layout so as to provide convenience and simplicity for the user to use many times over. Gen Y has also adapted their own universal language with abbreviations, such as “lol,” and “brb,” allowing faster and easier communication (Flusty, 2008). Technology communication also portrays calculability, where an emphasis is on quantity rather than quality. A good example of this is the concept of friends on Facebook, which are easily added through the click of a button (Fusty, 2008) to promote a person’s popularity (Foster, Francescucci, &, West, 2010). Finally, Control, which plays a key role in Ritzers theory, refers to non-human technology, and although people are in charge of what is done and said on their phones or online, the whole concept of eliminating face-to-face interaction is dehumanising society to just feed and receive message without too much thought – sort of like machines (Kamran, 2010).

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">This McDonaldisation of communication and increasing lack of face-to-face interaction has severe health outcomes on society, particularly Generation Y, who are growing up in this “techno-world,” and need to be addressed for the health of future generations.

**<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Analysis of the Artefact and Your Own Learning Reflections: ** <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The artefact is a youtube video which represents a typical conversation between a Baby-boomer and a Generation Y. The video is built on irony with the intentions of making the situation a bit comic. The stark reality is, however, that this sort of communication is becoming the stereotypical style of conversation between parent and teenager. The comedy of the video immediately captures the attention of the viewer; however, the underlying message of the video is quite a serious topic to address. The video exemplifies the health risks associated with lack of face-to-face communication and extensive use of technology. It clearly depicts, unfortunately, the indication of how Generation Y has lost the way of fluent and communicative interaction, instead, Generation Y has adapted “short script” so as to communicate faster and simpler. The video depicts a reality where teenagers talk like this all the time, and the concerning point that it is happening now- it’s almost as though they’re frightened of the idea of face-to-face interaction.

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The implementation of technology as a form of communication is quite a useful tool in obtaining information and maintaining contact with friends, but the obvious disadvantage is the lack of body language, and tone in which the message was said, most commonly seen with Gen Y. According the Hazelwood and Shakespeare-finch (2011), non-verbal communication accounts for 70% of interaction. Even important English techniques, such as spelling and punctuation are being limited in texts, altering the interpretation of the message completely, for example: “Let’s eat Grandma” or, “Let’s eat**,** Grandma.”

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">For me, this assignment has been another reminder of maintaining a balance in my life. Use of technology is good, particularly while studying, but over use or misuse can lead to a number of health risks; too much time texting or socialising online, can take away from the joys of the world. For the sake of communication we need to put down our phones, log off Facebook and converse with our friends and family face-to-face.

**<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Comments on Other Wikis: ** <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Hi Julie, <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">First up, I’d just like to say that I thoroughly enjoyed your article and artefact. When I first noticed your wiki page I was immediately captured, and to be quite honest, have been regularly checking it ever since to see how far you had progressed so as to read more of it. <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The article used clearly demonstrated the health issues concerning Generation Y, and highlighted how necessary it has become to address these issues. The artefact helped me reflect back on my own use of Facebook and how it may be diminishing my life from other, more important issues, such as spending quality time socialising with friends and family
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">In response to: - **<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Digital Natives – The impact of technology on Gen Y
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">By **<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">: Julia Finnane
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Subject: **<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Just a thought
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Message: **

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Your analysis on the ideas of social theorist Jean Baudrillard, exemplifies crisis generation Y, and future generations need to battle through. In particular his comment about “our lives being saturated by media and technology, we are becoming disconnected from reality,” (Kellner, 2009). From this, I was just wondering, do you think that maybe, the “techno world” IS the only reality Generation Y has come to know, and could quite possibly be one of the catalyst to issues associated with body image and body modification? Could it be that body modification is just due to them trying to fit into their reality of life? (That is, look and act like the models in advertisements).

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Well done on such a thorough analysis of the topic – you should be very proud of yourself.


 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">In response to: - **<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Is Gen Y Tech Savvy or Tech-Dependent


 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">By **<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">: Oluwadamisola Sotade

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Your whole assignment is presented well and the depth of research and your understanding is exceptional.
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Subject: **<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Well Done
 * <span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Message: **

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The title immediately captures the audience’s attention and the artefact clearly emphasises the need to address the health concerns of Generation Y, in association to their extensive use of technology as a prime form of communication. From watching the video, I have become more aware of the impact of technology and the prevalence of Gen Y’ers using these devices in public. From my own experience: The other day, I was at my friend’s 18th Birthday, and I feel as though it was because of your clip, that I started counting the number of Generation Y’s involved in online communication, rather than interacting with other guests at the celebration. I counted well over 20, out of about 30 adolescents, and those who did not use technology (like me), I am almost 100% certain still had their phone with them the entire time.

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">The statistics you use are quite alarming, and the risk of physical and mental health issues should be a high level of priority for public health. I also love how you commonly refer to the issue as an “addiction” to increase awareness. The Theory of Planed Behaviour appears to be a good representation of current trends of the use of technology, particularly by Generation Y, and the need to address this issue, while we still have the chance.

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">I think it is time that we all take a step back from our “online lives” and re-evaluate our own usage and if it really needs to be such a priority in our lives. It’s like what your video says, “Don’t click your life away” and that’s exactly what I plan to follow.

<span style="font-family: 'Times New Roman','serif'; font-size: 16px;">Well done on a fantastic read and all the best for future endeavours.

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