Lost+in+Translation-+Technological+Takeover+of+Generation+Y


 * Name:** Laura York
 * Student Number:** n8309086
 * Tutor/Time:** Jacinda Wilson, 4-5pm Thursday

//How healthy is Generation Y? What are the key public health issues facing this generation, and what are the driving social and cultural forces behind these issues? //

“Technology, it’s essential. We’d be lost without it! We’re addicted to technology… It makes us feel like our lives are a little easier.” (Females, 25 to 30 years, Coffs Harbour- Australian Government Office for Youth, 2010).

Generation Y leads the way for the future with new technology, meaning the ways we access information and knowledge and our ability to communicate and connect with each other is constantly evolving ( Australian Government Office for Youth, 2010). Although, this generation is experiencing a physical and psychological take over like no other as a result of the constant evolution, overuse and abuse of technology and communication technology. Their specific health needs are craving to be met through a variety of new non-traditional methods and it is evident that healthcare services and providers need to adapt for this young generations so they are not left vulnerable to forces and processes of an evolving, technological world.
 * Public Health Issue**



This artwork titled ‘Lost’ is one of my own and is the last painting in its series which portrays the impact of technology on Generation Y’s identity. It is a cross-section of my head using x-ray style and reveals the brain and spinal cords (both essential for life) being replaced by machine parts and electrical cords. The painting symbolises loss of identity and personality resulting from the technology take over on this generation and of the way we think and communicate.
 * Cultural Artefact**

These issues discussed are represented by this cultural artefact. This artwork depicts the physical and psychological take over this generation is experiencing as a consequence of the constant evolution and overuse of technology and communication technology. The pure white and pupil-less eye symbolises loss of identity and even loss of the soul to technology while the bright colours and abstract shapes bring this soul and personality back to the scene as we chose the path we lead and the trail we leave behind us through our chosen actions that shapes our lives. It becomes less clear as to who you really are in the midst of the flood of these powerful forms of technology as they begin to take over our lives and our human relationships, as shown in the artwork. They also represent how we feel such pressure to keep up with the constantly evolving forms of communication and can be so easily left behind leaving us feeling socially isolated resulting in loneliness.The abstractness and heightened colours of the artwork can also be perceived as an altered reality and a confusion of beliefs as a result of many new and different influences on this generation stemming from communication alterations and an information overload. The blue tone of the facial skin is also symbolic of alienation (and isolation) often experienced by Generation Y resulting from overuse of information and communication technologies such as instant messaging and texting. This artwork shows how these technologies are changing Generation Y, not always for the better.
 * Analysis of Artefact**

Generation Y has been at the forefront of the remarkable changes in information and communication technology (ICT) of this era, changing the ways they are experiencing the social world differently from generations before them, especially Generation X. The social impacts and health impacts of this issue have played major factors in this issue in regards to the very nature of the technology being communicative, therefore the social processes that mediate this connection between new technologies and health, affect the social fabric and lived-realities of this generation who have grown up with them.
 * Literature Review**

It is quite evident that Generation Y is the technology generation. Unlike Generation X who grew up with traditional forms of communication such as face-to-face talking, phone talking and forms of writing such as letters, Generation Y has grown up with mobile phones and the internet (Lenhart, 2009). With these advancements have come a variety of new and different social media types such as increasing usage of mobile phones and texting, and internet-based technologies such as email, blogs, social networking and instant messaging sites like Facebook and twitter meaning ICTs of Generation Y are ever present (Australian Bureau of Statistics, 2010). It is as if this generation is never offline, as they are constantly disconnected from the real world and are forever plugged into these technologies.

The continual development of these technologies has resulted in the breakdown of more traditional ‘face-to-face’ forms of ICT, resulting in a variety of health implications. These new forms of technology have become a crucial part of modern-day society, especially to Generation Y who have spent their lives growing up with them and learning about them. Technology is now a powerful enabler for young people to build their lives and livelihoods ( Australian Government Office for Youth, 2010 ). It seems, this generation doesn’t know a life without technology, as shown by the ABS (2010), Australian students use the internet as part of their schooling and study, meaning that those who don’t have access to it at school/university or especially at home, are severely disadvantaged from a number of different perspectives including school work, social interaction, and future employment prospects (Australian Bureau of Statistics, 2010). This is shown in the statistics. A 2009 Harvard university study shows that 93% of teenagers go online- 89% of these teens go online at home most often and 77% go online at school (Lenhart, 2009).

Generation Y show active rather than passive social processes through internet usage, and use the internet to observe and learn attitudes and behaviours within global communities and consume the internet as an experiential (Conroy and Lee, 2005). Change in communication forms means that Generation Y has adapted their communication to these technologies and a majority of their communication socialisation has become virtual as a result ( Australian Government Office for Youth, 2010). This has caused in a powerful new form of socialisation for this young generation, changing their behaviours and overall health outcomes (mental and physical health impacted) (Conroy and Lee, 2005). Unlike generations before them including Generation X, Generation Y is not limited in their choices of consumption decisions as were left to the discretion of adults in the past as there has been a breakdown of traditional communication power structures making it much easier to contact people across noticeable gaps in social status and geographical distances (Australian Government: Australian Institute of Health and Welfare, 2011). Instead they have access to a wealth of information and are able to make their own informed decisions, and have more freedom of choice earlier in life through this new learning culture of the internet, which is highly social in nature ( Australian Government Office for Youth, 2010).

Social health has also been shown to be positively affected by ICT usage in Generation Y. These include a wider range of social networks and connections resulting in increased democracy due to a breakdown of power relationships that email and Facebook allow. Also, it has been found that psychological well-being provide greater benefits for users experiencing low self-esteem or low life-satisfaction (Ellison, Steinfield and Lampe, 2007). These networks also allow for social networking connections to be made and maintained with others and to also share common interests, goals, values, beliefs, that would not be maintained otherwise (Waldo, 2009).

Although, these resources can also be misused to intentionally harm others through acts of cyber-bullying identity theft, online fraud and the distribution of harmful materials such as child pornography (Australian Government: Australian Institute of Health and Welfare, 2011). Distribution and use of misleading information can also affect young people’s ability to make informed choices about their health and wellbeing with 28% of teenagers seeking online health, dieting and physical fitness advice (Lenhart, 2009). For example pro-anorexia websites are being used to promote anorexic behaviours such as calorific intake restriction and purging as effective weight loss techniques, and other sites are being used to seek unreliable and misleading medical advice (Australian Government: Australian Institute of Health and Welfare, 2011).Excessive internet usage health risks associated with prolonged computer use also include headaches, eyestrain, neck and shoulder pain, weight gain and obesity, behavioural changes and poor or insufficient sleep which is linked to a range of adverse health problems such as fatigue, cognitive impairment, reduced alertness, poor concentration and memory functioning, depression, suicidal thoughts, obesity and coronary heart disease (Australian Government: Australian Institute of Health and Welfare, 2011).

Another major physical consequence for this generation includes inactivity causing increased rates of overweight and obesity in young Australians by 15.9% since 1985 compared to now (2008) ( Commission for Young People and Child Guardian, 2010 ). This is due to increasing paranoia over child safety resulting from an information overload and media influence and scare, sedentary lifestyle, overeating due to constant exposure to consumer marketing and increasing availability of fast food (Booth & Laye, 2010; Kouris-Blazos, 2011 ). It is also due to the overuse of online video games with the Australian Bureau of Statistics (2011) showing that 78% of boys played online games compared with 60% of girls.

Mental health issues can also arise from over use and abuse of networking sites and mobile phone use, including addiction, isolation resulting in depression, social pressures and/or an altered sense of reality (Australian Government: Australian Institute of Health and Welfare, 2011). Statistics show that 2 in 5 young Australians suffer from these mental health implications as a result of increased anxiety and stress also reported by 1 in 3 aged between 15-24 years old ( Australian Government Office for Youth, 2010; Mascord, 2006). Studies from the Australian Institute of Health and Welfare, 2011, suggest that the more often people use the internet the more likely they are to experience social isolation, aggression, depression, loneliness and social detachment ( Australian Government: Australian Institute of Health and Welfare, 2011 ). For example the Relationships Indicator Survey 2011 released by Relationships Australia in The Sydney Morning Herald highlights the connection between online life and loneliness and shows that those who are frequently lonely use several forms of social media to maintain friendships and believe it has positive impact on relationships. Although, connectedness is the main issue why people feel the need to constantly be online and be trying to achieve this emotional fulfilment rather than being out in the real world interacting face-to-face and are consequently a generation that struggles to be alone as they are constantly connected electronically (Griffin, 2011). This is most likely one of the main reasons why this generation has suicide as the leading cause of death amongst 15-24 year olds in recent years while these rates were 48% lower only ten years ago ( Australian Government Office for Youth, 2010 ). Generations before Generation Y, such as Generation X, have only experienced these issues minimally and mental health implications are a growing problem for this young generation as a direct result of changing social patterns and forms.

Cyber-bullying through internet on both computer and mobile phones has also been shown to cause serious psychological harm to young people and is a common problem. One in five young Australians have been victims of cyber bullying resulting in poor educational attendance and performance, physical violence and psychological distress such as poor self-esteem, suicidal tendencies and self-harm, as described by the Commission for Young People and Child Guardian: Snapshot 2010 Children and Young People in Queensland. Cyber-bullying of increasing concern as it is a new form of bullying not seen in previous generations meaning it presents new consequences for this young generation. It also leaves previous generation, teachers, employers, and parents in the dark as to how they can help due to the nature of this issue being anonymous and discreet in the cyber world (Australia Communications and Media Authority, 2011). The Australian Government and the Australian Communications and Media Authority (2011), has brought in Cybersafety programs including Cybersmart which is a website which educates kids, teens and parents through activities, resources and practical advice on how to safely enjoy the online world along with Cybersmart training and resources for schools and materials for library staff, to help contain and progress in attacking this issue head on. But this method of education doesn’t cover all areas of this issue though as is continues to grow, it is evident that the often anonymous nature of internet bullying makes it hard to progress in helping young people in addressing cyber-bullying.

As information and communication technology is very much a prominent and growing part of Gen. Y’s social patterns and lifestyle, it seems obvious that we should be focussing on how to make methods of social networking such as mobile phones and internet usage as user friendly as possible so that minimal health implications arise for this generation and for generations to come. Research into Generation Y is essential in understanding their evolving health behaviours and outcomes so future outcomes can be monitored, addressed and improved as appropriate ( Australian Government Office for Youth, 2010 ). If we don’t address issues such as cyber bullying and seeking unreliable online health advice, will grow out of control and put members of Generation Y at further risk for a number of social, mental and physical health implications.
 * Cultural and Social Analysis**

The National Strategy for Young Australians presented by the Australian Government (2010) recognises the importance of information and communication technology on this generation in many areas to empower young Australians to build and create success in their lives. They also recognise that young people are at risk of becoming increasingly isolated as the importance of these technologies continues to grow. Health related issues are of concern to them also, as access to information and health and community services and resources are being limited (Australian Government: Australian Institute of Health and Welfare, 2011). Communication differences between generations have again become a major factor in why these health issues are not being properly addressed ( Australian Government Office for Youth, 2010 ).

Although, many methods have been undertaken to address some of these health issues and concerns. For instance, websites such as Reach Out and Beyond Blue are well known counselling websites have helped reduce suicide rates among 15-24 year olds along with the Government’s National Suicide Prevention Program (Australian Government Department of Health and Ageing, 2011). These sites are only a few examples of the new methods being taken in adapting to Generation Y’s health needs by reorienting health services to accommodate the behaviours and communication methods unique to Generation Y and future generations to come. Although, these websites and other similar strategies are more recent (within the last 10 years) meaning that older members of Generation Y are disadvantaged in regards to the fact they grew up without these new methods making them more at risk for health implications described.

It is not known what the future will hold for Generation Y in regards to their health and wellbeing as a result of early misunderstanding of their inimitable and constantly evolved needs resulting from this technology surge. It is evident that future health care providers such as ourselves need to be aware of new methods and approaches that are suitable for all future populations to be able to accommodate their unique needs and health concerns. By constantly being aware of these evolutions in health we will be more effective in delivering our services by considering the forces and processes behind these issues.


 * My Discussion (Reflection Task)**

PAGE: How Equitable is the Media Playing Field?
 * COMMENT:**
 * Sexualising sportswomen. Only in the media...**

Hey, I think your wiki sounds really interesting. I love the title and the artifacts and think they are perfect examples of this contentious issue. You have talked about how female athletes are under scrutiny not only for their sporting ability like all other athletes, but for their image too and it seems that sportswomen who are portrayed as more 'hot' by the media are given a boost in popularity and success (not necessarily for their amazing sporting abilities). Would you agree? These athletes, in my opinion, are being exploited and so is the female race. They should be recognised for their athletic performance and achievements as opposed to their physical appearance and image. Women deserve better and they should have a say too in how sporting media portrays them too. Good luck finishing your wiki!

PAGE: Obesity is a Capitalist Disease
 * COMMENT:**
 * Brilliant title, great work!**

I think you have made a great, very valid, and interesting argument here. Obesity is very much a public health issue more than an individual problem. Society is largely responsible for obesity, particularly in children, and it is great to see someone recognise all of the different aspects of it rather than just assuming something like 'it's the parents fault'. In other words many people turn a blind eye to this issue when really it is one of the biggest health concerns of this generation and I think you have done an excellent job in making an informative argument on this issue

Australian Bureau of Statistics. (2011). Australian Social Trends, Jun 2011. Retrieved from: []
 * Reference List**

Australian Bureau of Statistics. (2010). Communication: Children and Technology. Retrieved from: []

Australia Communications and Media Authority. (2011). Cybersmart. Retrieved from: [|http://www.cybersmart.gov.au]

Australian Government: Australian Institute of Health and Welfare. (2011). Young Australians: their health and wellbeing 2011. Retrieved from: []

Australian Government Department of Health and Ageing. (2011). National Suicide Prevention Strategy. Retrieved from: []

Australian Government Office for Youth. (2010). National Strategy for Young Australians. Retrieved from: []

Booth, F. W., & Laye, M. J. (2010). The future: genes, physical activity and health. //Acta Physiologica//, 199(4), 549-556. doi:10.1111/j.1748-1716.2010.02117.x

Commission for Young People and Child Guardian. (2010). Snapshot 2010 Children and Young People in Queensland. Brisbane: Commission for Young People and Child Guardian. Retrieved from: []

Conroy, D. M. and Lee, C.K.C. (2005). Socialisation through Consumption: Teenagers and the Internet. //Australasian Marketing Journal(1441-3582)//, 13 (1), 8-19. doi:10.1016/S1441-3582(05)70064-1. Retrieved from: []

Ellison, N.B., Steinfield, C. and Lampe, C. (2007).The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online Social Network Sites.//Journal of Computer-Mediated Communication//, 12(4), 3-10. Retrieved from: []

Griffin, M. (2011). Generation Y so connected, but oh so lonely: survey. Retrieved from: [|http://www.smh.com.au/lifestyle/diet-and-fitness/generation-y-so-connected-but-oh-so-lonely-survey-20110719-1hn6a.html#ixzz1ZnJ0NkHR]

Kouris-Blazos, A. (2011). Overweight and obesity. In M. Wahlqvist (Ed.), //Food & Nutrition – Food and Health Systems in Australia and New Zealand //. //3rd ed // (pp521-564). Crows Nest: Allen & Unwin

Lenhart, A. (2009). Teens and Social Media: An Overview. Retrieved from: []

Mascord, K. (2006). National Survey of Young Australians. Mission Australia. []

Waldo, A. (2009). How the Media Portrays Millennial. //Ad Age //. []