Football's+a+girls+sport



http://www.youtube.com/watch?v=-XPBynu1vm CULTURAL ARTEFACT: Youtube clip ‘2011 Lingerie Bowl Commercial - Lingerie Football League (LFL) “ This clip promotes the Lingirie Football League (LFL) which is a competition made of twelve teams from america and canada. It is one of many forms of second tier gridiron competitions that exist in america in the shadow of the National Football League. However its the premier competition for women who play the game. The idea was born at the Superbowl halftime show in 2009 and has become a phenomenon ever since. The game is played between teams of seven and has the same padding worn by the NFL players. The major difference in the gear is the fact that while the women wear shoulder pads,helmets,elbow pads, knees pads etc, their uniforms consists of a matching bra and underwear set.

Public Health Issue: Contact sport has scarcely been associated with women throughout modern society due to the general nature of violence associated. This trend has been challenged in recent years with events such as the women’s rugby world cup being broadcast in late 2010 putting the spotlight on on women in contact sport. THe LFL is another example of this stereotype being challenged, although it has an overhanging sense of 'sexual fantasy'. The players play in lingirie rather than wearing a uniform like their male counterparts in the NFL. This reinforces the fact that women are still sexualised in sport which is deemed as a male's dominant hobby. From posing in underwear in magazines such as Sports Illustrated and ALPHA magzines in australia, women must now play a full contact sport in this same gear with the inclusion of protective gear.