How+Healthy+is+Generation+Y?+Is+Consumerism+and+Individualistic+Ideals+Affecting+the+Mental+Health+Profile+of+this+Generation?

Name: Imogen Bradley Student Number: n8352500 Tutor: Katie Page

//“There is a commercialisation of health in that people are constructed as health consumers who may assume health lifestyles” (Shaw, 2003).//

__Topic:__ How Healthy is Gen Y? Is Gen Y too Individualistic and consumer obsessed? What is the mental health of this generation like?

__ Artefact: __

__ [|Generation Next Seminar Comments Video] __



The cultural artefact presented is a Generation Next video. Generation Next is a unique initiative aimed at understanding, protecting and enhancing the health and wellbeing of Generation Y. This new program, established by Dr. Manocha and leading health professionals, is a series of national seminars and addresses the mental, social and emotional challenges facing Generation Y and how they can be met. It provides accurate information and advice. The following Generation Next video depicts a series of comments reflecting the seminar by many participants who appreciate and are sharing the wealth of knowledge they have acquired about the wellbeing and health of Generation Y.

__ Public Health Issue: __ As a society we all think in terms of generations. We are constantly comparing the behaviours of each generation and the effects these behaviours have on the health profile of each group. This essay will critically analyse the mental health profile of Generation Y and investigate the social and cultural influences. Furthermore it will investigate a primary health concern, in today’s society, which is the perception that Generation Y is too individualistic and consumer obsessed. The comments presented in the artefact by participants of the Generation Next seminar are symbolic of the various social and cultural aspects of the mental health profile of Generation Y.

__ Literature Review: __ Generation Y is defined as individuals born between the 1980 – 1994. Each generation has a distinct set of their own values, view of authority and loyalty (Cranston, 2008). World Health Organisation Europe (2009) states mental health is an agent which facilitates in examining the relationship between poor wellbeing, neglect of self and others and also self harming behaviours. Fundamental to the future of any country is its mental health profile which is needed for future challenges. Mental health underpins the social and intellectual skills of individuals (World Health Organisation Europe, 2009). According to World Health Organisation (2007) mental health is defined as a state of wellbeing in which individuals are able to manage the stressors of everyday life, realise their full potential, work productively and fruitfully and able to make a positive contribution to the community. Good mental health or wellbeing is valued.

Today in Australian society, every individual is most likely to be exposed to someone with a mental health problem and approximately one in five individuals experience a mental illness (Australian Government of Health and Ageing, 2007). A mental illness refers to a significant health problem that fundamentally affects how individuals feel, interact and behave. Suicide and self harm are dramatic expressions of our society’s struggle to adequately respond to our own mental health needs (Lifeline Australia & Suicide Prevention Australia, 2010).The current prominent discussion of the mental health profile of Australia’s Generation Y is validated by the alarming statistics of suicide and the reality of mental illness. In Australia in 2008, one in every four deaths in men aged between 15-24 years were due to suicide and is currently the leading cause of death for women of this age group (Lifeline Australia & Suicide Prevention Australia, 2010). Suicide is the most dramatic epilogue of human existence and it can be stated that, as a society and particularly Generation Y, we currently endure an alarmingly increasing series of consequences as we allow mental health problems to be concealed and silenced in society. According to the Australian Bureau of Statistics in 2007 (as cited in Lifeline Australia & Suicide Prevention Australia, 2001) 75% of all mental illness manifests before the age of 25, however it is this age group which is least likely to access health care. The most prevalent mental illness is anxiety and depressive disorders (World Health Organisation Europe, 2009). Statistics also show that alarming results can be identified in Generation Y in Indigenous Australians. The National Strategic Framework for Aboriginal and Torres Strait Islander Health 2003 is a complementary document to the National Aboriginal Health Strategy, which was a significant health policy published in 1989, and addresses contemporary issues of health care and population health. Despite this strategy acknowledging the culture, diversity within populations, socioeconomic circumstances, numerous languages, geographic locations and consequences of colonisation the inequality gap between Indigenous and non-Indigenous Australians remains wide (National Aboriginal and Torres Strait Islander Health Council, 2003). A limitation of this strategy is it only marks slow improvements in Indigenous health.

Australia’s Young People 2003: Their Health and Wellbeing is a national health report conducted to determine the current generations health status, determents’ of mental health and wellbeing and the influence of social conditions on youth (Australian Institute of Health and Welfare, 2003). Significant limitations exist however in this study, including the recording of data which is derived from administrative collections and sample surveys. Another evident limitation is the reality that young people’s experience fundamentally varies according to the social and cultural environment to which individuals belong (Australian Institute of Health and Welfare, 2003). A crucial factor in developing appropriate and effective policies and strategies is understanding the social issues of Generation Y and how these impact on health and wellbeing.

Shaw (2003) argues that consumerism can potentially be defined by various factors. Consumerism can be portrayed as a social movement, a way of life which is shaped by a pathological preoccupation with consuming and furthermore as an ideology to legitimise capitalist societies. The health of Australia is determined by the distribution of economic and social resources. This is reflective of the statistics presented on the mental health profile of Indigenous Australians. The World Health Organisation Europe (2009) suggests increases in levels of national income consequently negatively impacts the mental health of the population and results in an significant increase. Rich (as cited in Cranston, 2008) discusses that Generation Y is a generation which has a grown up in a time of economic growth and prosperity and when there is more jobs than people. Generation Y has jumped into roles and is now rewarded by earning more than previous generations. Generation Y has been accultured into an environment of significant consumerism whilst having disposable incomes and the desire and willingness to spend.

Consumption patterns of Generation Y is extensively affected by the influence of mass advertising. This demographic is subject to a greater influence by the media than any other generation and accultured into a society in which forum including; internet, magazine, television and social networking ensure greater lifestyle and product choices. Recently in literature greater recognition has been distributed to social and psychological dimensions of material deprivation. Theorists argue that it is the power of the television which encourages the perception that material goods and opulence is necessary in today’s society and determines an individual’s social standing within Generation Y (Mitchell, 2003). Generation Y struggles with material disadvantage which is reflective of the current mental health profile as it intensifies chronic stress and is particularly more evident in unequal societies (World Health Organisation, 2009).

The current discussion surrounding the perception that Generation Y is too individualistic allows the argument that individualism illustrates the changing relationships of health, the role of health promotion and social hierarchy existing within health (Shaw, 2003). Current presentations in the media often allow Baby Boomers to frame Generation Y as having acquired a damaging individualistic nature. However Sullivan (2007) reiterates the Baby Boomers were also victims of such conjecture. Research demonstrates that Generation Y is a generation dedicated to achieving a balanced lifestyle. Although there is current misconceptions that Generation Y is too individualistic in nature, evidence illustrates that it is in fact the Baby Boomers who are an individualistic generation (Sullivan, 2007). This evidence is corroborated by Ungar (2009) who argues, “Baby Boomers fed on an explosive mix of sexual liberation, challenges to church and state…run up national debts, built impractically and environmentally unsustainable suburbs, worked like demons, ignored our families…lived by the rule ‘what’s good for me is good.’”

__ Cultural Analysis: __ Generation Y have become the most vulnerable group of an increased health risk. Internationally Australians are generally one of the most healthiest populations and have access to a world class health care system. However comparatively Indigenous Australians are among the least healthy Indigenous populations (National Aboriginal and Torres Strait Island Health Council, 2003). A significant correlation has been identified between chronic disease and low socio-economic status and particularly significantly higher rates of mental illness and self harm was reported. Aboriginal and Torres Strait Islander populations suffer a disproportionate impact from decreased access to suitable health care and increased environmental hazards including; overcrowding housing, poorly maintained housing, high cost housing and lack of basic environmental health infrastructure (National Aboriginal and Torres Strait Island Health Council, 2003). Research has shown that an increased education in Generation Y about social inequality and women will result in an improved population health (National Aboriginal and Torres Strait Island Health Council, 2003).

Individual and collective mental health is reflective of the gap in society between the wealthy and underprivileged. Among generations and levels of mental health in communities, society must conduct a response relative to deprivation and social standing, which are primary to wellbeing, and not in terms of individual pathology (World Health Organisation Europe, 2011). Mental health has a vital role in survival. In investigating Generation Y those who were underprivileged but with higher emotional health were more likely to have successful educational outcomes. In comparison, wealthier youth had a more successful educational outcome regardless of emotional health. Parental income is a more significant determinant among those who are underprivileged (World Health Organisation Europe, 2009).

Mental health influences a range of outcomes for individuals and is influenced by numerous social factors for example; stress, bereavement, relationship breakdown, physical and sexual abuse, unemployment, social isolation, substance abuse, major physical illness or disability (Australian Government Department of Health and Ageing, 2007).

Generation Y have developed distinct attitudes to consumerism as a direct result of the influences of technological, socio-cultural, economic and retail advancements. Is the consumption patterns of Generation Y reflective of the current mental health profile? Generation Y struggle with material disadvantage which intensifies chronic stress and is particularly more evident in unequal societies (World Health Organisation, 2009). Mitchell (2003) advocates that consumerism in Generation Y has experienced mass modifications from all previous generations, and there is no denying that consumption patterns have become more conspicuous. This mass modification has been directed by socialisation, developed via behaviours, attitudes and skills which are encouraged by family, peers, school and the media (Mitchell, 2003). Childhood and adolescence appears to be fundamental periods for achieving prolonged consumption orientations (Moschis and Cox as cited in Mitchell, 2003). In today’s society this is the individuals of Generation Y. Therefore Generation Y has been socialised into consumerism earlier than previous generations and has now become the target market segment.

Mental health has a fundamental role in an individual’s cognitive skills, communication skills, learning, personal development, resilience and self esteem. Amongst Generation Y poor wellbeing and mental health is associated with increased risk of poor health, increased risk of substance abuse, poor relationships, increased delinquency, antisocial behaviours and poor self esteem (Australian Institute of Health and Wellbeing, 2003). Mental health is produced socially in Generation Y and therefore public health experts must focus on collective and personal efficacy (World Health Organisation, 2009). In today’s society opportunities which allow social recognition and connectedness, for individuals and communities, will be a factor enabling resilience, however this is often restricted by current economic and cultural trends (World Health Organisation, 2009). To adequately respond to the current health profile of Generation Y a consciousness shift and recognition that mental health is a valuable resource and must be protected and promoted is required. By initiating wellbeing measures and measures of inequality a greater understanding and improvement to mental health and levels of inequality will be achievable.

__ Analysis of the Artefact and your own learning reflections: __ The cultural artefact is a series of comments following the Generation Next seminar and illustrates how previous generations lack a knowledge about the issues of Generation Y and their general state of mental health. It is an example of the current research presented. The purpose of the artefact is to focus on the importance of preserving and enhancing the wellbeing and mental health of Generation Y. The seminar addresses mental, social and emotional challenges present among Generation Y in today’s society. Therefore it was an appropriate artefact in examining the current health profile of Generation Y.

After in depth social and cultural analysis of the health profile of Generation Y many noteworthy aspects have affected my future learning and thinking processes. In examining this topic I have investigated the current and past stigma associated with mental health disorders and believe as a society we should use greater resources and endeavour to begin eradicating the marginalisation experienced by this group. Investigating this topic has allowed me to recognise the idea that the importance of mental health is direct and indirectly related to the way as a society we respond and manage inequalities and that mental health is produced socially. As a member of Generation Y, and at times a subject of such debate, it is interesting to discover that as expected current research revealed that much of society are constantly questioning Generation Y and allow them to fall victims of negative conjecture however at times previous Generations disregard their own history.

__ Wiki Reflections: __ Wiki: Y Gets Wrapped up by the Mouse You have chosen a very interesting topic and raised some excellent points. As a member of this technology generation I was also unaware of the extreme severity of this impulsive disorder. George’s experience about his dependency to methamphetamines to stay awake, so that he was able to complete online games, was certainly an startling story and a great example to use. It does not shock me to hear that often people are in denial about the realities of this disorder. After reading your wiki I too feel strongly that as a society we need to address this issue with caution and start implementing preventative measures in schools. The social issues of this disorder which you discussed were undoubtedly alarming particularly the effects it causes to family and friends. Great work Simone! Link: []

Wiki: Seriously, R U OKAY? The topic you have chosen has such relevance to today’s society and you have certainly highlighted the key social and cultural aspects of mental health in your discussion. I also agree that the cultural artefact which you used is an example of the importance of how we, as individuals, can simply help those around us suffering. Before reading you wiki I was unaware of the vast significance of social inclusion to our mental health. The statistics you presented were extremely alarming and further foregrounded the magnitude of this health issue. The studies which you examined from the UK and Finland emphasised the importance of social inclusion in the recovery of mental health. Great work Paras! Link: http://healthculturesociety.wikispaces.com/R+U+OK%3F+-+The+Importance+of+Social+Inclusion

References: // Australian government of health and ageing //. (2007). Retrieved from: [|[[http://www.health.gov.au/internet/publications/publishing.nsf/Content/mental-pubs-w-whatmen-toc~mental-pubs-w-whatmen-what |http://www.health.gov.au/internet/publications/publishing.nsf/Content/mental-]]]pubs-w-whatmen-toc~mental-pubs-w-whatmen-what

Australian Institute of health and wellbeing//.// (2003). //Australia’s Young// //People 2003: Their Health and Wellbeing.// Retrieved from: [|[[http://www.aihw.gov.au/publicationdetail/?id=6442467534|http://www.aihw.gov.au/publication]]]detail/?id=6442467534

Cranston, B. (2008). Talkin”bout their generations. //B&T Weekly//. 10. Retrieved from: []

Generation Next. (2011). //Generation Next Feedback [//Audio podcast]. Retrieved from: []

Lifeline Australia and Suicide Prevention Australia. (2010). //Suicide and suicide prevention in Australia: breaking the silence.// Moffat Beach, Australia: ConNetica Consulting Pty Ltd.

Mitchell, V. (2003). Generation Y female consumer decision-making styles. //International Journal of Retail and Distribution Management, 31//(2). 95. Retrieved from:[]

National Aboriginal and Torres Strait Islander Health Council. (2003). //National Strategic Framework for Aboriginal and Torres Strait Islander Health.// Retrieved from: [|[[http://www.health.gov.au/internet/main/publishing.nsf/Content/6A0D433A581EC27ECA25722B00834284/$File/nsfatsihcont.pdf |http://www.health.gov.au/internet/main/publishing.nsf/Content/6A0D433A]]]581EC27ECA25722B00834284/$File/nsfatsihcont.pdf

Shaw, I. (2003). Consumerism, health, and social order, //“Social Policy and Society: A Journal of the Social Policy. 2//(1), 35. Retrieved from: []=

Sullivan, E. (2007). Talking about my generation. //Building Operating Management. 59//(9), 8. Retrieved from:[]

Ungar, M. (2009). //We generation: raising socially acceptable kids// [EBL version]//.// Retrieved from: [|http://reader.eblib.com.au.ezp01.library.qut.edu.au/(S(leqxlzjyo2bfftapjseijz4t))/Reader.aspx?p=481203&o=96&u=7w8dOya2Hz6rVnj1VaDgiw%3d%3d&t=1318046911&h=91E01C3864122FAAA8B87B16644ED12C400A0D63&s=4908259&ut=245&pg=1&r=img&c=-1&pat=n#]

World Health Organisation. (2007). //What is Mental Health?// Retrieved from: []

World Health Organisation Europe. (2009). //Mental Health Resilience and Inequalities.// Retrieved from: []